CLIENT
Released Records is a record store based in Leeds, UK.
OBJECTIVES
Released Records reached out to Ulysses Design Co to help them with a strategy to increase sales and re position their business. The objective was to rebrand the business to a wider audience.
CHALLENGES
The client’s existing logo and black and white colour palette was widely used and they didn’t want to reinvent the wheel with a whole new logo system. Their existing website was outdated, hard to navigate and offered a poor user experience. We needed to create an identity that appealed to young kids from the local music scene as well as older crate diggers. We also needed to design a website that was engaging for the tech savvy kids and easy to operate for the less web savvy generation of record collectors.
RESULTS
We built a brand identity on the existing logo by adding a custom typography pairing and colour palette. We softened the black and white palette and added four vibrant, yet muted tones to add pops of colour. We used a colour treatment of the existing logo to add more life to the branding. To make the identity more flexible and versatile, we created a custom brand mark and word mark from existing logo. We added personality to the identity with a series of brand mascots that represented a different genre from their record selection.
For the website, we wanted to create an engaging and immersive ecommerce experience. To achieve this we illustrated the record store and the owner’s top ten records. The idea was to take the user offline and into their favourite record store.
The result has been increased online sales, newsletter subscriptions and social media followers.
